Mais de 10.000 novos sites se integram com o Facebook todos os dias, utilizando um dos seus plugins sociais. No entanto, a maioria dos sites que vemos não está tirando proveito do que o Facebook tem para oferecer. Você esta ciente do fato de que pode obter insights do Facebook para seu site WordPress? Esses insights incluem várias dados tais como: as páginas mais populares para o botão Curtir, botão Enviar, Shares Orgânicos, Caixa de Comentário, etc. Também incluem várias informações tais como: quem é o seu público demográfico no facebook, sua idade, sexo, país, etc. Consegue enxergar o poder disso? Então, neste artigo, vamos mostrar-lhe como obter insights do Facebook para seu site WordPress, para que você possa tirar o máximo proveito do que o Facebook tem à oferecer.
A primeira coisa que você precisa fazer é instalar o plugin Facebook Open Graph Meta Data plugin. Já falamos sobre como usar o Open Graph do Facebook no seu tema WordPress. Então, depois de ter instalado e ativado o plugin, em seguida, vá para “Configurações » FaceBook OG Meta tag” e insira o ID da sua conta do Facebook. Você pode obter o ID de sua conta, visitando uma URL como esta:
http://graph.facebook.com/asllanmaciel << Nota: Observe que este deve ser o ID de sua conta pessoal. Não da sua página de fãs e não o ID do seu aplicativo.
Depois de ter configurado o plugin corretamente, o seu site estará pronto para o Facebook. Ele lhe dará Facebook a miniatura correta para o post, o título correto, a descrição correta e o mais importante, ele vai dizer ao Facebook quem é o administrador deste site.
A próxima coisa que você precisa fazer é se certificar de estar usando a versão CORRETA do botão Curtir do facebook. Muitos sites utilizam apenas a versão IFRAME do botão Curtir do Facebook. Isso até funciona, mas não vai deixar você obter insights do Facebook. Você precisa usar o método XFBML mencionado no link acima.
O último passo que você precisa dar é “chamar” o seu site no Facebook. Você precisa visitar a Página Facebook Insights. Olhe para o canto superior direito onde tem um botão verde que diz “Informações do seu Site”.
Quando você clica nesse botão verde, um popup lightbox aparece como na imagem abaixo. Digite seu nome de domínio e certifique-se de vinculá-lo à “VOCÊ”.
Agora, quando você visitar a página de Insights do Facebook, vai ver o seu site listado em Websites.
Uma vez que você clique no seu site, será capaz de acessar todo o tipo de insights. Veja uma demonstração na imagem a seguir:
Agora, você poderá facilmente obter insights do Facebook para seu site WordPress. Se você gostou deste artigo, não se esqueça de compartilhar com seus amigos.
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